communication

A semester ends, and here’s what I learned…

…from JOMC 240, that is.

The question:  What’s the most important thing you learned about media this semester?

The answer: Disruption.

In the world of mass media, I learned that disruption is always going to happen, and it’s actually exciting. Unsurprisingly (given my  general worldview), I embrace the idea of disruption in communication as a downward power shift.

It’s true that a very small number of companies control the bulk of media companies, but the actual voices that are being heard are expanding, and that is all thanks to a more recently crowdsourced media landscape.

Newspapers were disrupted by radio, which was disrupted by TV, which was disrupted by Internet streaming. Books were disrupted by radio, which was disrupted by film, which has been disrupted by Netflix and the Internet. The lists go on, and we’re nowhere near the end of the lists of media disruptions.

But that’s OK. We don’t know what is coming next, which leaves us with a remarkable amount of power over where communication goes and who gets a say in it.

The most exciting part of all of this? We have the ability to be the next disruptors.

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