A semester ends, and here’s what I learned…

…from JOMC 240, that is.

The question:  What’s the most important thing you learned about media this semester?

The answer: Disruption.

In the world of mass media, I learned that disruption is always going to happen, and it’s actually exciting. Unsurprisingly (given my  general worldview), I embrace the idea of disruption in communication as a downward power shift.

It’s true that a very small number of companies control the bulk of media companies, but the actual voices that are being heard are expanding, and that is all thanks to a more recently crowdsourced media landscape.

Newspapers were disrupted by radio, which was disrupted by TV, which was disrupted by Internet streaming. Books were disrupted by radio, which was disrupted by film, which has been disrupted by Netflix and the Internet. The lists go on, and we’re nowhere near the end of the lists of media disruptions.

But that’s OK. We don’t know what is coming next, which leaves us with a remarkable amount of power over where communication goes and who gets a say in it.

The most exciting part of all of this? We have the ability to be the next disruptors.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s